Good service creates customer satisfaction. Excellent service creates customer loyalty. Hence, by building service excellence into your organization, customer loyalty is increased which in turn results to profitable and sustainable business growth. Implementing an effective service strategy with a focus on retaining customers has proven to be more effective at increasing sales and profit, than mere marketing campaigns, promotions or advertising. Thus there is a strong correlation between service delivery and profit with research showing that a 5% increase in […]
Category Archives: Interpersonal Skills
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The opportunity in customer complaints
The way to satisfy customers is to meet their expectations and treat them well. However, no organization can achieve 100% customer satisfaction. There will always be some customer dissatisfaction due to a variety of reasons. Hence, it is inevitable that any organization that has customers will get complaints. But are there many dissatisfied customers who complain? Unfortunately, no. Many dissatisfied customers do not complain. And if a customer does not complain and has an issue that is not resolved, they […]
