Category Archives: Digital marketing

  • Digital Marketing Measurement: 3 areas you must consider


    Many businesses have little or no insight into how their website is performing. Measuring the performance of your website and digital marketing campaigns is critical to delivering results against your marketing objectives. The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or the beauty of the website. It is not even (often) the people involved. It is quite simply the lack of structured thinking about what the real purpose […]

    Reading More >>