Category Archives: Email marketing

Jul
10
  • Digital Marketing Measurement: 3 areas you must consider

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    Many businesses have little or no insight into how their website is performing. Measuring the performance of your website and digital marketing campaigns is critical to delivering results against your marketing objectives. The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or the beauty of the website. It is not even (often) the people involved. It is quite simply the lack of structured thinking about what the real purpose […]

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Mar
18
  • Marketing in tough economic times: Email as a vital tool

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    No one has control over the state of the economy. Now, the crude oil prices are low and the naira is devalued. Expectedly, companies and even individuals have pulled back and reduced overall spending. Times are indeed tough. However, this is not the time to focus less on marketing … rather the opposite. In reality, reducing your marketing efforts in tough economic times is the last thing you should do. Rather, it is recommended that you change your approach by […]

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