Tag Archives: Marketing

Aug
3
  • Marketing in today’s economy: Plan & spend or hide & go bust

    thumbnail

    There aren’t many positives about doing business in a challenging economy. Business is tough, cash-flow is tight, and consumers rein in spending. Thus many business leaders react accordingly. Anticipating reduced sales, they cut back on variable costs, including marketing, in order to deliver on their financial expectations. It’s indeed expected that when business slows, you have to cut costs. But is marketing simply another expense, or is it an investment? Ask yourself this: if you stop marketing, how will you […]

    Reading More >>

Mar
22
  • 5 steps that buyers go through to make decisions

    thumbnail

    A successful marketing highly depends on understanding the decision making process of your customer. The more you understand this process, the better you can align your marketing strategy with it. The following are the steps a typical customer goes through to make buying decisions: Step 1: Do I Want it Concept: The first step is when a customer expresses some interest in a product. This interest can be captured using a spectrum between two extremes; desire and need. Examples: • […]

    Reading More >>