With the current state of the Nigerian economy, cost savings are a major concern for directors, managers, and business owners. One of the major ways to reduce cost is by reducing the escalating costs associated with traditional training, without giving up training completely. The cost associated with the traditional training sessions can be extremely high compared to the cost associated with having the same information online and giving staff members access via the Internet. E-Learning is a very cost-effective training […]
Monthly Archives: March 2016
Mar
30
Mar
22
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5 steps that buyers go through to make decisions
A successful marketing highly depends on understanding the decision making process of your customer. The more you understand this process, the better you can align your marketing strategy with it. The following are the steps a typical customer goes through to make buying decisions: Step 1: Do I Want it Concept: The first step is when a customer expresses some interest in a product. This interest can be captured using a spectrum between two extremes; desire and need. Examples: • […]
Mar
3
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The role of supervisors in employee engagement
Employee engagement is the extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work. Employee engagement does not mean employee happiness. Someone might be happy at work, but that doesn’t necessarily mean they are working hard, productively on behalf of the organization. While company outings, TGIF, and end-of-year parties are fun–and may be beneficial for other reasons–making employees happy is different from making them engaged. Also, employee engagement does […]
