Monthly Archives: April 2015

  • The Importance of Buyer Personas in Digital Marketing


    There will be no successful marketing without a good understanding of buyers. Hence smart marketers build formal buyer personas for their target demographics. Buyer personas are the individual and identifiable groups of people who buy your products and services. For example, a bank might have four buyer personas: employees, small businesses, students, and large enterprises. An effective marketing for this bank will target these four distinct buyer personas, with the goal of getting the employees to be saving more money, […]

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