No one has control over the state of the economy. Now, the crude oil prices are low and the naira is devalued. Expectedly, companies and even individuals have pulled back and reduced overall spending. Times are indeed tough. However, this is not the time to focus less on marketing … rather the opposite. In reality, reducing your marketing efforts in tough economic times is the last thing you should do. Rather, it is recommended that you change your approach by […]
Monthly Archives: March 2015
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3 major signs of soft skills gap in your organization
Soft skills, also known as people skills, are the skills you use to interact with others at work. They make up who you are, generally encompassing your attitudes, habits and how you interact with other people. Examples are communication skills, interpersonal skills, business etiquette, etc. In contrast, hard or technical skills mean subject matter expertise like computer programming, accounting, financial analysis, or chemical engineering. Hard skills are generally easily quantifiable and measurable but not as transferable as soft skills. Both […]
